Have you ever watched Pop/American Idol?

I’m not really into reality T.V. shows of any sort, but I remember a number of years ago when Pop Idol first came on the scene in the UK. It created a lot of buzz, and received a lot of media attention. Not because of the singers, or the quality of the production, or because of the size of the prize money…

But, because of Simon Cowell. [click to continue...]

As I come to this topic, except for type, I don’t think any other article in this guide has had more attention in the web design sites.

Sadly, it just doesn’t seem to sink in. I suppose it’s why I’m writing about it here in this guide - to address theme designers directly, and provide a resource for them to use.

Negative space (or whitespace), contrary to popular belief, is not nothing. It’s very much something, and is paramount to effective design. [click to continue...]

Navigation is one of the key elements in any web design. Every time a visitor comes to a website, they are looking for something, and navigation is supposed to be a means of helping them find what they’re after.

If it fails, you’ve lost the visitor!

Follow the blue link road…
The manner in which people get from one place to another through the Internet and websites, is by the use of links, and although the days are long gone when all links were blue, there are still a couple of things which should be accepted as the rule, and we need to get them out of the way before we move on. [click to continue...]

Information is a source of learning. But unless it is organized…it is a burden, not a benefit. William Pollard

To be honest, I feel that alignment in its most basic form is so simple, it beggars belief to think someone would release a design that doesn’t align properly.

Yet, I have come across premium themes that miss the mark — not marginally — but completely!
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“What’s really important is to simplify. The work of most photographers would be improved immensely if they could do one thing: get rid of the extraneous. If you strive for simplicity, you are more likely to reach the viewer.” William Albert Allard

I’m a designer at heart.

I love layouts that are constructed with originality, and effectively achieve their goals. Designs which are given thought, planning, and then well executed.

Nevertheless, there’s a truth which even web page eye-candy lovers like me have to face up to.

A profound truth.

0% of visitors (rounded to the nearest whole number) are there because of the design! [click to continue...]